The picture shows a young model wearing the BMW Soft Down Jacket for men.

Defining Life
and Style.

Defining Life <br/> and Style.

LIFE IS A STATEMENT.

Life is full of experiences, and you can enjoy them to the full. You conquer new terrain, feel the adrenaline pumping in every minute and push your limits further with every day that comes. As you can achieve anything you dream of, your options are boundless – no matter which route you take. Freedom and style know no limits. 

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A young woman is wearing the BMW Polo Shirt Logo for ladies in front of a beach scenery.

BMW COLLECTION.

A young woman is wearing the BMW Polo Shirt Logo for ladies in front of a beach scenery.

CONFIDENT STYLE.

The BMW Collection stands for modern, elegant and functional urban fashion. Top-class, durable quality meets timeless design. In a world shaped by constant change, the BMW Collection offers minimal, intelligently designed products.
A couple presents the BMW M Collection.

BMW M COLLECTION.

A couple presents the BMW M Collection.

POWER AND PERFORMANCE.

Impressive in every detail, captivating as a complete work: BMW M vehicles are more than just the fusion of high-performance technologies. They represent the experience and craftsmanship of the BMW M engineers. BMW M stands for precision, dynamism and sportiness. The BMW M Collection draws on the distinctive design elements of BMW M vehicles. Black as the dominant colour is complemented by red and gold – ensuring an eye-catching BMW M look.
The picture shows a male model, riding on the 3T for BMW Gravelbike.

BMW BIKES.

The picture shows a male model, riding on the 3T for BMW Gravelbike.

DESIGN AND FUNCTIONALITY.

Everything we know from BMW vehicles is also present in BMW bikes. They impress not just with sheer riding pleasure, but also with top-class design and innovative features. The modern colours and straight frame design with subtle BMW branding give the BMW Bikes a distinctive, urban look. The combination of unique design and innovative components is perfected by the collaboration with 3T.
A male model presents products from the BMW Golfsport Collection against a backdrop of a big city skyline.

BMW GOLFSPORT
COLLECTION.

A male model presents products from the BMW Golfsport Collection against a backdrop of a big city skyline.

PRECISION. THE MOMENT WHEN EVERYTHING IS RIGHT.

Do you love the challenge of absolute concentration? The BMW Golfsport Collection takes it up. This attitude is visually underlined by the fashion trend colour-blocking. Classic cuts and high-quality finishing ensure sporty elegance and performance at the focal point of your concentration. 
A man wearing a BMW Classic Men’s T-shirt is shown admiring a classic BMW.

BMW CLASSIC COLLECTION.

A man wearing a BMW Classic Men’s T-shirt is shown admiring a classic BMW.

LEGENDS. ADMIRATION THAT NEVER ENDS.

Legends cast long shadows: The BMW Classic Collection lives and breathes the spirit of the great BMW legends of times gone by. Groundbreaking design, masterly racing victories and innovative technology ­­– the fascination lives on unbroken until today. The BMW Classic Collection reinterprets historic precursors and brings BMW history into the here and now with unmistakeable design and unusual details. It transforms the past into a new experience for BMW fans – around the globe, and with every single article.
 
“Make sheer driving pleasure your everyday companion.”

 

The quality is in the details.

Our collections reflect our passion for automobiles and mobility. Our expertise and experience in both of these fields flow into the design, the materials and the finishing of our articles. Because, only in this way can sheer driving pleasure become your constant companion – whether on special occasions, for sports or in your everyday life.
The picture shows details of the BMW M Jacket for ladies.
The picture shows the front part of the 3T for BMW Gravelbike.
The product picture shows a detail of the BMW M Wallet Horizontal.
A young woman is a wearing the BMW M Jacket for ladies and the BMW M Sunglasses.
The picture shows the BMW Summer Scarf in detail.
This is a product picture of the BMW M Watch Chrono Metal Strap.
This is a detailed picture of the BMW Polo Logo for men.
A young woman on the picture is showing the BMW T-Shirt Fashion for ladies.
A young woman is a wearing the BMW M Jacket for ladies and the BMW M Sunglasses.

BMW M Jacket for Ladies and BMW M Sunglasses.

The picture shows details of the BMW M Jacket for ladies.

BMW M JACKET, LADIES.

The picture shows the BMW Summer Scarf in detail.

BMW SUMMER SCARF.

The picture shows the front part of the 3T for BMW Gravelbike.

3T for BMW Gravelbike.

This is a product picture of the BMW M Watch Chrono Metal Strap.

BMW M Watch Chrono Metal Strap.

This is a detailed picture of the BMW Polo Logo for men.

BMW Polo Logo, Men.

The product picture shows a detail of the BMW M Wallet Horizontal.

BMW M Wallet Horizontal.

A young woman on the picture is showing the BMW T-Shirt Fashion for ladies.

BMW T-Shirt Fashion, Ladies.

 

Nothing inspires more than variety.

Discover our other collections.
This picture shows a female model wearing pieces of the BMW M Motorsport Collection.

BMW M Motorsport Collection.

The picture shows a man leaning against a wall in a BMW i Jacket, Men from the BMW i Collection.

BMW i Collection.

A boy is wearing pieces of the BMW Kids Collection.

BMW Kids Collection.

The picture shows two BMW miniatures.

BMW Miniatures.

This picture shows a female model wearing pieces of the BMW M Motorsport Collection.

BMW M Motorsport Collection.

Black and white are the base colours and give the collection a premium look. The consistent use of the BMW M stripes and strong black-and-white contrasts are key elements of the new BMW M Motorsport Collection. All items feature prominent branding in the form of a logo and word mark.

The picture shows a man leaning against a wall in a BMW i Jacket, Men from the BMW i Collection.

BMW i Collection.

Innovative, unusual and sustainable – the thematic worlds of the BMW i Collection point the way to the future with confident style. Here, innovative materials, new tactile sensations and design trends like upcycling are realised in elegant and classy style.

A boy is wearing pieces of the BMW Kids Collection.

BMW Kids Collection.

The broad and diverse range of products offered by the BMW Kids Collection are clear proof of it: no one is too young to enjoy sheer driving pleasure. Intelligent design with children in mind guarantees fun and excitement – and lights up children’s eyes.

The picture shows two BMW miniatures.

BMW Miniatures.

The BMW Miniatures integrate iconic BMW design into sophisticated interiors. With their richness of detail and unique quality, these miniatures are a tribute to their automotive heroes. The plans from the BMW designers make the BMW Miniatures treasured design items.

MORE PRODUCTS.

A couple presents pieces of the BMW Collection.
This is a picture of the BMW T-Shirt Logo for ladies.

BMW T-SHIRT LOGO, LADIES.

Cut sleeves with label and overlapping shoulders.

The product picture shows the BMW Sport Chrono Blue.

BMW SPORT CHRONO BLUE.

Chronograph with chrono displays in BMW kidney design and blue dial. 

  • 1. BMW T-SHIRT LOGO, LADIES.
    This is a picture of the BMW T-Shirt Logo for ladies.

    Cut sleeves with label and overlapping shoulders.

  • 2. BMW SPORT CHRONO BLUE.
    The product picture shows the BMW Sport Chrono Blue.

    Chronograph with chrono displays in BMW kidney design and blue dial. 

THE BMW LIFESTYLE CATALOGUE.

Follow your style – page after page. Discover all the collections in our comprehensive BMW Lifestyle Catalogue.

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DISCOVER BMW LIFESTYLE ON INSTAGRAM.

A young man is wearing pieces from the BMW Lifestyle Collection.

DISCOVER BMW LIFESTYLE ON INSTAGRAM.

You can find more from BMW Lifestyle on our Instagram account bmwlifestyle. Scan our nametag and follow us or simply search for #myBMWLifestyle to discover all our posts.

A female model is wearing pieces of the BMW Collection.

Style is everywhere.

Our dealers are, too.

Style is everywhere.

Our dealers are, too.

The image shows some of the products of the BMW i Collection.

Stories.

Refining the old into new.

Stories.

Refining the old into new.

A male model is wearing pieces of the BMW Collection.

Make the ultimate statement.

Combine lifestyle with the unique spirit of BMW.

Make the ultimate statement.

Combine lifestyle with the unique spirit of BMW.